inapp

YouTube Releases In-App Chat Functionality to All Users

Back in January, YouTube announced that it was testing a new, in-stream chat option to encourage more social activity on YouTube, as opposed to having users link off to other, more popular social sites. The functionality was initially tested in Canada (Canadians share more videos online than any other nation, apparently), and now, after some …

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry …

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