Inbox

Inbox Expo: How Philips Went from Inbox Zero to Email Hero – Validity

Validity proudly sponsored this year’s fully virtual Inbox Expo event. The four-day conference was packed with quality content from industry experts, including a fantastic session with Charlie Wijen, Digital and CRM Specialist at Philips, and Guy Hanson, VP of Customer Engagement at Validity. If you missed out, here are some highlights from the session. Consumers …

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Takeaways from our DMA Webinar, A Journey to the Inbox – Validity

SEO BLOG / By Good To SEO

The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time challenge! Getting a better understanding of how over 200 email marketers think about email deliverability, be it challenges, best practices, strategies, and budgets, led to new a report called …

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[Guide] Landing in the Inbox: Email Marketing Deliverability Basics

authentication, dedicated IP, Deliverability, dkim, Email Marketing, Guide, spf / By Good To SEO

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never …

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5 Ways to Boost Email Campaign Inbox Delivery

SEO BLOG / By Good To SEO

Email marketing is one of the most dependable tactics in the marketer’s playbook. Flashy, new marketing channels come and go every year, many of them promising to yield impressive ROI, but few of them can actually compete with the tried-and-true approach of email. Email is relatively simple to use, and it delivers great ROI. So …

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Got Email Anxiety? Learn Tips for Conquering an Overflowing Inbox

Apps & Software, customer service, Email, inbox anxiety, Technology & Telecommunications, yec next, Young Entrepreneur Council / By Good To SEO

For many professionals, the little red bubble next to their email app can cause more anxiety than they’d like to admit. Whether the number in the bubble is 10 or 10,000, the idea of sorting and responding to all those unread emails can create a sense of dread. Fortunately, there are ways to manage your …

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The Evolution of Ecommerce: From Box Stores to Inbox

SEO BLOG / By Good To SEO

Shopping online is a pastime that many have enjoyed since the very beginning of the process. Who knew that, when Amazon first launched back in June of 1994, it’d become the internet’s number one stop for just about everything? The evolution of ecommerce is an ever-continuing process, and, with more big-name retailers moving from brick-and-mortar …

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Are Plain-Text Emails More Likely to Reach the Inbox?

SEO BLOG / By Good To SEO

Has a marketing “expert” told you plain-text emails hit the inbox more often than HTML emails? Or that plain-text emails have a 100% deliverability rate? If so, they’re lying or misinformed. In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely …

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SparkPost’s acquires eDataSource, adding inbox insights to its email platform

SEO BLOG / By Good To SEO

Email marketing platform SparkPost has announced plans to purchase reputation management, email deliverability and analytics provider eDataSource. The acquisition is expected to provide SparkPost and eDataSource customers the combined abilities to create, send and measure email performance and inbox placement analytics. The announcement also included plans to launch new capabilities, including automatic seeding and real-time …

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8 Email Deliverability Tips To Help You Get to the Inbox in 2020

SEO BLOG / By Good To SEO

Wouldn’t it be great if every email you sent actually ended up in your intended recipients’ inboxes? While that’s certainly the goal when it comes to email marketing, making your way into someone’s inbox is often a lot easier said than done — especially with today’s rigorous spam filters. Okay, we know what you’re thinking: …

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Protecting Ever More Inboxes With a 99.99% Inbox Protection Rate in Q2 2019

SEO BLOG / By Good To SEO

Achieving Four 9’s of Protection for the World’s Email Ecosystem Twilio SendGrid’s 80,000+ paying customers generate more than 50 billion emails per month. When we reviewed the volume of email we process on behalf of our global customer base, it became apparent that we touch—on a rolling 90-day basis—half the world’s email users. A footprint …

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