This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It …
What is Managed Inbox Optimization for email marketing? Read More »
Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber Monday campaigns. You’ve identified your email targets, developed a segmentation strategy and started building the dozens of emails you’re sending. It’s business as usual until someone from your e-commerce team flags a steep decline in site traffic. …
Reach the managed inbox with a proactive approach to email deliverability Read More »
Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email users became more frequent and left users overwhelmed by managing their inboxes. In turn, …
Marketing to the managed inbox: Why digital marketers need to own deliverability Read More »
Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound …
How to Share a Social Media Inbox w/ Your Marketing and Support Teams Read More »
Deliverability is a hot topic that many marketers are still trying to wrap their heads around. Although the goal of placing emails in the inbox seems simple, there are several factors that influence deliverability — making it difficult for senders to even begin to assess how it applies to their own email marketing efforts. In …
3 Email Deliverability Best Practices to Help You Improve Inbox Placement Read More »
Facebook has quietly taken another step towards the unification of its messaging apps. Source link
