Inbox

Getting Granular With Message Data Using Sprout Social’s Inbox Export

Sometimes crunching numbers and performing deep quantitative analysis doesn’t give you all the insights you need. That’s why it’s important to also understand the context of your brand’s social conversations. With Sprout’s Smart Inbox, it’s simple to monitor conversations happening in real-time, on all social profiles, across each social channel. It’s quick access to rich […]

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Email Deliverability: Inbox Placement Benchmarks by Industry, 2017

Some 20% of email messages sent by marketers never make it to their intended recipients’ inboxes, according to recent research from Return Path. The report was based on analysis of 2 billion promotional/marketing email messages sent to consumers around the world between July 2016 and June 2017. The average global inbox placement rate (share of

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Five Ways to Ensure Every Email Makes It To The Inbox, Every Time

What is Deliverability? In email marketing, deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. And achieving deliverability can be a significant hurdle for many businesses. Return Path’s 2016 Deliverability Benchmark Report states that, in the US, only 73% of messages make it to

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Seven Smart Strategies to Maximize Your Gmail Inbox Placement

Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over 1 billion active users in February of 2016. With this enormous active user base, it’s highly likely that you’re already mailing to Gmail recipients. Because the industry market leader has such massive reach, we as email

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