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GM’s Search for In-Car Tech Lands on Google

In the ongoing war for control of the digital space that is the modern car, Google just conquered a major swath of territory. This week, it and General Motors announced that the tech giant’s Android operating system will underpin the infotainment systems in GM’s cars, starting with some model year 2022 vehicles. For future Chevy, …

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Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) billboard advertising that could be …

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