Report: ‘Incentivized reviews’ effective for consumers and brands

No one disputes the importance of online reviews. Numerous surveys and reports document their influence on consumer purchases. A more controversial topic is how to capture reviews and what tactics are ethical and effective. A new Bazaarvoice report featuring survey data from U.S. and French shoppers, 18 and older, discusses consumer reactions to “incentivized reviews” …

Report: ‘Incentivized reviews’ effective for consumers and brands Read More »