Increasing

Is personalization working? Budgets are increasing, but martech challenges threaten future investments

In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed to have the “organizational structure” needed to execute personalized multi-channel marketing plans. It would appear marketers are prepared to deliver on consumer expectations. There …

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30 Creative Promotion Ideas For Increasing Show Attendance

30 Creative Promotion Ideas For Increasing Show Attendance

For any event organizer, maximizing ticket sales is top priority, but at a certain point, it can feel as though you’ve exhausted your toolbox of marketing tricks. Here we look at thirty creative ideas for promoting your next show or event that you may not have considered. __________________________________ Guest post by Ronnie Higgins of Eventbrite …

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fishbat Shares Tips for Increasing Patient Retention in Global Clinical Trials

NEW YORK, Dec. 26, 2019 /PRNewswire/ — On average, a medical practice loses 20 percent of its patients on a yearly basis. One of the reasons for this statistic is a lack of attention given to patient retention efforts. Patient recruitment companies understand the importance of maintaining and growing their engagement rates. This can be done …

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Google drops its own share of Google Shopping ads to around half in response to EU action

Competition is increasing in Google Shopping, but will this satisfy EU regulators?

Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. Google drops its own share of Google Shopping ads to around half in …

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Sophie Williams

Tips for Increasing your Organic Reach on Search – Sophie Williams

As a brand are you assured that your content is reaching the right audiences? Surely you may be posting on social media and witnessing increasing some user interaction but is all of it helping your brand organically? With extensive paid content being promoted across social media platforms, the power of money seems to have overtaken …

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#367: Corina Ludwig on Increasing Your Billable Hours

#367: Corina Ludwig on Increasing Your Billable Hours

Are you wasting time on your least profitable clients? How much time do you spend hunting for things? Should you be charging for travel time? These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest …

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Fend off the increasing container attacks in the cloud

The computer security company Skybox Security released an update to its 2019 Vulnerability and Threat Trends report. As the name implies, this report analyzes the computer vulnerabilities in play during the first half of 2019.  Some of the key findings included the rapid growth of vulnerabilities in cloud containers. With thousands of enterprises declaring allegiance to containers …

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