geralt / Pixabay If you’re an app developer (or if you work for a brand that’s trying to launch a successful application to go along with its website), then discoverability is going to be an important concept for you. It’s not enough to have a killer app—you also want to make sure you have a […]
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3 Ways Automation Tools Are Increasing Marketing Productivity Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably not getting the same results as those using automation software. If your
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We’ve all heard the oft-cited (and oft-debated) statistic that consumers’ attention spans are shorter than those of goldfish. Whether or not the measurement is accurate, it’s hard to deny that attention spans are decreasing… or are they? According to an analysis of billions of emails, summarized in an infographic, Litmus found that attention spans—at least
Email Subscriber Attention Spans: Increasing, Still Short Read More »
This is a guest contribution from Kristie McCollum. When it comes to creating your social media strategy, it’s always good to keep things fresh and evolving. There are a few things you can do to keep your marketing content engaging even as trends change. Whether you are just starting a blog or have been blogging for
Brands like Amazon, Apple, Microsoft are spending millions of dollars on Google AdWords. Do you know why? They all know how powerful search engine traffic is. If you’re looking to monetize your blog, focus on bringing more people from search engines to your sites. Increasing search traffic and rankings is NOT hard. You need to
The Simple Step by Step Guide to Increasing Your Website’s Rankings On Google In 2017 Read More »
