Press Release Marketing Details WhaTech Channel: Marketing Press Release Published: 11 January 2020 Guest post by Sneha News from Oodles Marketing Viewed: 1 times Mobile First: Sales of many websites and online shops are based on positive user experiences through mobile SEO. Google switches the index to Mobile First and “rewards” the websites, which […]
Why Mobile SEO is Increasingly Important Than Ever Read More »
How will cybercriminals leverage emerging technologies? Avahai Ben-Yossef, CTO of Cymulate, gives his perspective. Avihai Ben-Yossef is the CTO of Cymulate, a company that produces a cyberattack simulation platform, which allows companies to road test their defences before cybersecurity events take place. Here, he discusses the challenges that come with digital transformation, why legacy firms
‘Cybercriminals will increasingly leverage AI in attacks’ Read More »
Chart of the Week: 64% of consumers are now belief-driven buyers who want brands to deliver on societal issues, as well as products We all know that trusting a brand increases the chances of a customer buying from it. Building trust turns customers into advocates, providing priceless word-of-mouth marketing. On top of this, brand trust
Consumers are increasingly trusting brands that take a stance Read More »
We’re always working anymore. We may post business hours on our office or stores but those don’t tell how much business owners are working before and after them. But maybe that’s because our customers are OK with it? That’s why we weren’t too surprised by the results of a new survey from Carphonewarehouse this week.
In the News: Business Owners and Clients Increasingly OK with Texting After Hours Read More »
Back in May, Search Engine Watch asked me to write a piece about alternatives to Google. This research was enlightening. It gave me another perspective on the search industry across the global context and how it varies from market to market. This has prompted a series of more in-depth posts which have helped me speculate how
Baidu: Can the search giant hold firm in China’s increasingly competitive mobile market? Read More »
Knowing the platforms your customer use can help your business better engage with them and also help you find new potential clients. The latest figures from NetMarketShare reveal Windows is still king when it comes to desktop operating systems and Chrome is the browser to beat. The lead Windows and Chrome have over their competition
Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website. Today, whether it’s responding to a question in an answer box or prompting us to make a restaurant reservation after a
Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local Inventory Ads and ads on Google Maps. Analyzing last year’s data, I found that searchers became increasingly likely to search for both brand and non-brand keywords within Google Maps
Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day Read More »
As reviews have become more important (to consumers and as a local ranking factor), multiple companies have emerged to monitor reviews, but also to help small business owners obtain them. Yelp is trying to stop many of those efforts. We were provided with the following, received by one of these reputation management companies: Yelp is,
Yelp increasingly cracking down on ‘review solicitation’ across the internet Read More »
While some may think that branding—at least in the traditional sense—is not nearly as important as it once was, it’s still essential to the long term success of your company. But while fundamentals remain the same, branding in a digital world has evolved considerably. The fact is, the proliferation of the Internet, social media and
Branding Your Company in an Increasingly Digital World Read More »
