Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic […]
SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The
SANTA MONICA, Calif.–(BUSINESS WIRE)–May 14, 2019– After two years of refining its technology, building its team and delivering insights for early customers, Measured has officially exited stealth to launch its cross-channel incrementality measurement and decisioning platform. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190514005374/en/ Measured Screenshot: Facebook Incrementality (Photo: Business Wire) “The
Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely
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