Industrywide

Google wants new industrywide standards to balance privacy and ads personalization

Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay for content, but are also increasingly concerned about online privacy. Google is seeking to navigate a middle path that balances privacy and user control over data and personalized advertising, which the internet has become …

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Microsoft Warns of Rising Tech Support Scams, Calls for Industry-wide Cooperation

Incidents of tech support scams targeting susceptible PC users are increasing, Microsoft warned. The company received 153,000 reported complaints from consumers in 2017, 24 percent higher than the prior year, according to its detailed security report released on Friday. Image via Microsoft cloud blog Reported incidents came from 183 countries, suggesting a widespread global problem. …

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