30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on …
How social media influence 71% consumer buying decisions Read More »
If anyone has the innate ability to drive change within the enterprise as a whole, it’s the marketing folks. After all, marketers are deeply interested in decoding human behavior, connecting with people, and building bridges of understanding. We spend our careers working to become masters of perception, persuasion, and conversion. So why is it that …
How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs Read More »
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. April 14th, 2020April 14th, 2020 Whether commuting on the train, running in the park, or sitting at your desk, Mintel’s podcast series ‘Little Conversation’ brings you fresh ideas, …
April 14th, 2020 Marketing Brandon Perlman Social media culture and audience behavior has shifted in a very short amount of time. Now that almost every team is effectively communicating internally on desperate WFH schedules and has had time to note what competitors and like-minded brands are doing, it is time to devise your social treatment …
Social Studies’ COVID-19 Influence Strategies Report Read More »
The latest trends to make websites more visible within search engines are pointing towards content optimization through voice commands. Every day, it is increasingly common to ask Alexa about a world event or to tell Siri to present a summary of the news while driving compared to typing a keyword into Google. There are millions …
Content creators: how voice commands influence digital media Read More »
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Universal Influence: 101 Ways To Get Anyone To Say Yes Read More »
Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to purchase from you was to have them land on your website? Or if money grew on trees? We all know these scenarios are ridiculous…but I still see site owners …
Building top-funnel content to influence bottom-funnel pages (with real example) Read More »
We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the organization – right on up to the C-level – brands are now starting to tap into the full potential of their SEO talent. As …
How SEOs can grow their talent, influence and impact Read More »
A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did not get the attention it deserves. This …
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving …
