30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers Read More
influence
If anyone has the innate ability to drive change within the enterprise as a whole, it's the marketing folks. After all, marketers are deeply interested in Read More
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category Read More
April 14th, 2020 Marketing Brandon Perlman Social media culture and audience behavior has shifted in a very short amount of time. Now that almost every team Read More
The latest trends to make websites more visible within search engines are pointing towards content optimization through voice commands. Every day, it is increasingly common to Read More
Product Name: Universal Influence: 101 Ways To Get Anyone To Say Yes Click here to get Universal Influence: 101 Ways To Get Anyone To Say Yes Read More
Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to Read More
We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing Read More
A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that Read More
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study Read More