influence

Influence Mapping | GreenBook

Influence Mapping | GreenBook

Friday 20 December 2019, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge A national health informatics provider was looking to enhance engagement …

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Chinese Internet Trolls Attack Shen Yun in Bid to Influence Public Opinion

Chinese Internet Trolls Attack Shen Yun in Bid to Influence Public Opinion

The Chinese communist regime has deployed its massive army of internet trolls to smear Shen Yun Performing Arts in an effort to sway public opinion against it, according to the company. These anonymous people are working to stack Google search results with negative reviews of Shen Yun, Leeshai Lemish, an emcee with the company, said …

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Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion

Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion

Four Powerful Ways to Use UGC to Influence Shoppers and Accelerate Conversion by Bridget Roman POSTED ON 09-27-2017 With its powerful ability to influence and convert online shoppers, user-generated content (UGC) has become a strategic cornerstone of the retail marketer’s toolkit. Recent data confirms that an overwhelming 90 percent of online shoppers consider UGC to …

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