influence

Social Media Influence Rising, According to New Pew Research Study

Amid ongoing investigations about Facebook’s potential influence in the 2016 US Presidential Election, and new reports this week regarding Facebook ads purchased by Russian groups during the campaign, Pew Research Center has published its latest report on how social media is influencing the news cycle, which shows that a growing number of people are, in […]

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What Types of Marketing Content Influence B2B Purchasing

Prospective buyers of B2B products and services find content to be most useful during the decision-making process, when it speaks to their needs/pain points, provides specifications, and is educational rather than promotional, according to recent research from Content Marketing Institute and SmartBrief. The report was based on data from a survey of 1,200 business leaders

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influence redefined

Influence Redefined Shows the Relationship Between Communication and Leadership

Usefulness Content Freshness “Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday” is a guide to influential communication at whatever level of leadership that you find yourself. You don’t have to be an Oprah Winfrey, Steve Jobs, or Mark Zuckerberg to make

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econsultancy seo best practice guide preview

SEO Best Practice: Social and Online PR – The Influence on Search

This report is part of Econsultancy’s renowned SEO Best Practice Guide and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity. Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.

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econsultancy the new face of luxury preview

The New Face of Luxury: Maintaining exclusivity in the world of social influence

About the Report Key findings Methodology Table of contents For some time, the mass market appeal of social media seemed to be in contradiction to the privacy and exclusivity of the luxury industry, creating understandable caution among luxury brands. But with the influx of digital media platforms and the rise of social influencers, luxury brands

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