influenced

Flexible Packaging Industry boom influenced by F&B, pharma, and personal care sectors

Leading the way in packaging innovation, flexible packaging industry will continue to advance at an unprecedented rate over the coming few years. Flexible packaging techniques not only add value and a marketability label to the product, but also ensure safety, barrier protection, strength, convenience, and an extended shelf life. As consumers are becoming more aware […]

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Animal vaccines industry to be largely influenced by rising investments

Published Date: May 16, 2019    Author: Pankaj SinghShare    With the rising consumption of animal sourced food and increased focus on consumer health, the animal vaccines industry has witnessed a steady growth as far as product awareness and global demand are concerned. Growing number of household companions resulting from a surge in pet adoption has also

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In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing

? Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me? To start this latest edition of This Week in Small Business, co-founder of SMB Group Laurie McCabe and I discussed that

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Report: Millennials least influenced by retail advertising, most active tech adopters

It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration required), based on a survey of 1,500 US consumers in March, is called “The Store of the Past Meets The

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user generated content most influencial buyer purchase decisions ecommerce

Ecommerce customers are influenced heavily by user generated content

Chart of the day: User generated is the single most influential factor in determining purchase intent. User-generated content (UGC) includes things such as photos and reviews sent in by previous customers. Nine out of ten (90%) of US customers who took a recent survey into UGC, said that user-generated content was the highest influencing factor when

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