There are people I follow on Twitter, and then there are people whose articles I regularly retweet because they are unfailingly detailed and helpful. Andy Crestodina is in the second category! Andy is a co-founder and the chief marketing officer of Orbit Media, an award-winning 38-person Web design company in Chicago. Andy has decades of …
Influencers, SEO, and Getting More Done: Andy Crestodina Read More »
Instagram’s ongoing experiment involving the removal of like counts from posts appears to be well-received by some consumers who say that they feel the Instagram experience is more enjoyable without the metric. But what’s potentially good for mental health has sparked influencer fears over demetrication — fears that early data suggests might be justified. According …
It’s fairly easy to draw a distinction between a Kardashian and, say, Bill Nye the Science Guy. One fills people’s heads with amazing discoveries and evidence of life in other worlds, helping you imagine lifetimes you can only dream of. The other teaches you science facts. But do we think to draw distinctions when diving …
Influencer marketing is one of the fastest growing and most cost effective marketing methods available for small businesses. In fact, businesses earn about $6.50 for every dollar spent on influencer campaigns. Instagram is one of the most popular platforms for influencers. It provides tons of visuals, video content and interactive stories where these popular personalities …
Social media has become an imperative part of our daily lives. And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels. Today 3.8 billion people or 45% of the global population use social media. Below are some …
The Pros and Cons of Athletes as Social Media Influencers Due to their high-profile roles, athletes have always been key influencers on social and cultural issues. And now, thanks to the extended reach of social media platforms, they are finding that they can have a voice on just about any issue. With a single tweet or a …
The Pros and Cons of Athletes as Social Media Influencers Read More »
