Influences

How COVID-19 Influences The Values-Based Consumer

How COVID-19 Influences The Values-Based Consumer

On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. Our research has shown that the prevalence and intensity of values-based consumers have been on the rise; now, the pandemic forces consumers …

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New approaches to brand equity research: Understanding how context influences brand perceptions

New approaches to brand equity research: Understanding how context influences brand perceptions

Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer …

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How the number of hashtags influences Instagram performance

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully …

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Dynamic pricing virtuoso Sezin Aksoy takes on sports with real-time data influences

Buy a ticket. Attend the event. Have fun. It seems a simple process. But today’s ticket agents are doing more than selling admissions to sports games or concerts. Thanks to new data technologies, customers are tracked from the minute they first visit a sales site through to when they leave the venue after the event. This …

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How Bill Belichick influences marketing team leadership and mentoring

Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has over 275 career wins, 28 of which have come in the playoffs, and he has reached the pinnacle of his sport by winning the Super Bowl five times. Belichick is a great …

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