On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. Our research has shown that the prevalence and intensity of values-based consumers have been on the rise; now, the pandemic forces consumers […]
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Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer
What’s the best time to send? What is the ideal length of a subject line? What magic words will get recipients to open? Email senders have obsessed over these questions for years. You can lose hours second-guessing every aspect of your message and format in an attempt to optimize it. You can get into battles
What Actually Influences Email Opens and Clicks? Read More »
Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully
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Buy a ticket. Attend the event. Have fun. It seems a simple process. But today’s ticket agents are doing more than selling admissions to sports games or concerts. Thanks to new data technologies, customers are tracked from the minute they first visit a sales site through to when they leave the venue after the event. This
Dynamic pricing virtuoso Sezin Aksoy takes on sports with real-time data influences Read More »
Blogging is hard. Related blog posts and resources: Blogging is tough. You never did something so hard as blogging. Why is blogging so difficult? If these thoughts dance around in your head, welcome to the club. Every blogger thought these ideas at one time or another. But successful bloggers kick these thoughts out of their
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One of the easiest hands-down methods for quick wins and a better SEO result is to focus on creating a multilingual content during web designing. However, there is a catch here as pulling it off is not easy. It is the translation plugins of the web that makes it all the more difficult as in
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By Anton Koekemoer on 4 March, 2019 AntonRSA Share If user intent is still not something that you are including in your SEO strategy, you are missing out on the chance to convert more traffic organically. Many keyword strategies are so focused on volume that there is little thought to how and why people search.
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Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has over 275 career wins, 28 of which have come in the playoffs, and he has reached the pinnacle of his sport by winning the Super Bowl five times. Belichick is a great
How Bill Belichick influences marketing team leadership and mentoring Read More »
Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for
