Influences

New approaches to brand equity research: Understanding how context influences brand perceptions

New approaches to brand equity research: Understanding how context influences brand perceptions

Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer …

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How the number of hashtags influences Instagram performance

Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to gain access to enthusiastic followers who love visual content should definitely learn how to successfully …

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Dynamic pricing virtuoso Sezin Aksoy takes on sports with real-time data influences

Buy a ticket. Attend the event. Have fun. It seems a simple process. But today’s ticket agents are doing more than selling admissions to sports games or concerts. Thanks to new data technologies, customers are tracked from the minute they first visit a sales site through to when they leave the venue after the event. This …

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