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Outsourcing Digital Marketing: Your Questions Answered [Infographic]

Outsourcing Digital Marketing: Your Questions Answered [Infographic]

Why outsource digital marketing? And outsource what, exactly? Also: Why not in-house? And how would you go about selecting an agency, anyway—what red flags should you look for in that process? To find some answers to those questions and others, digital marketing services provider PointVisible surveyed a select group of business owners and CMOs about …

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COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in the behavior of Web users, resulting in some recognizable online trends—in organic traffic and conversion rates, for example. Not surprisingly, traffic has generally increased to sites in industries such as media, finance, …

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The Value That Creatives Bring to Business Results [Infographic]

The Value That Creatives Bring to Business Results [Infographic]

Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Alongside the top challenges facing creatives, that positive recognition is a top finding of a study of more than 600 …

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How to Identify and Avoid Survey Response Bias [Infographic]

How to Identify and Avoid Survey Response Bias [Infographic]

Marketers often use surveys to gain an understanding of how their customers think and feel about products and services. However, if a survey is not structured and written correctly, it may lead to misleading or incorrect results. A poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. As a …

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[Infographic] Do You Need Online Marketing to Get Through COVID-19?

As the deadly coronavirus sweeps through the world, there are huge shifts in consumer behavior and consumption patterns. For obvious reasons, individuals are spending more and more time glued to their screens. A loss of social interaction has created what one may call a void, and online communities may be the way to fill it. …

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What Is Marketing Orchestration? | Infographic

What Is Marketing Orchestration? | Infographic

Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. Marketing orchestration is an elegant concept: By coordinating all the interactions your revenue team has with a customer, you provide …

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Earn Customer Loyalty: Here’s How Small Businesses Do It [Infographic]

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a …

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INFOGRAPHIC: Will we see an influx of remote work when social distancing is lifted?

INFOGRAPHIC: Will we see an influx of remote work when social distancing is lifted?

INFOGRAPHIC: Will we see an influx of remote work when social distancing is lifted? Virtually chatting with many former office-only employees, there’s been an interesting anecdotal trend in comments, “I’m actually happier at work now.” Probing a bit more it tends to come back to a toxic office environment. From inept leadership to simply co-workers …

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