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Outsourcing Digital Marketing: Your Questions Answered [Infographic]

Why outsource digital marketing? And outsource what, exactly? Also: Why not in-house? And how would you go about selecting an agency, anyway—what red flags should you look for in that process? To find some answers to those questions and others, digital marketing services provider PointVisible surveyed a select group of business owners and CMOs about …

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The Work Life of a Social Media Manager [Infographic]

SEO BLOG / By Good To SEO

The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. For example, in that social media marketing role you might be asked to create graphics, shoot, and edit videos, and even act the part of data analyst to …

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COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

SEO BLOG / By Good To SEO

COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in the behavior of Web users, resulting in some recognizable online trends—in organic traffic and conversion rates, for example. Not surprisingly, traffic has generally increased to sites in industries such as media, finance, …

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Search Trends During COVID-19 and the Exit Phase [Infographic]

SEO BLOG / By Good To SEO

Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us? Search queries provide an accurate reflection of people’s feelings and behaviors. And …

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Trusting Remote Workers: The New Normal [Infographic]

SEO BLOG / By Good To SEO

With Covid-19 having rapidly shut down workplaces across the world, more businesses have sent their employees home—some of them indefinitely. But is that even a viable solution? Can employees be trusted to do their work away from the office? “If you hire someone to do a job, it’s because you trust them to do it, …

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The Value That Creatives Bring to Business Results [Infographic]

SEO BLOG / By Good To SEO

Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. Alongside the top challenges facing creatives, that positive recognition is a top finding of a study of more than 600 …

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How to Identify and Avoid Survey Response Bias [Infographic]

SEO BLOG / By Good To SEO

Marketers often use surveys to gain an understanding of how their customers think and feel about products and services. However, if a survey is not structured and written correctly, it may lead to misleading or incorrect results. A poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. As a …

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[Infographic] Do You Need Online Marketing to Get Through COVID-19?

Digital Marketing / By Good To SEO

As the deadly coronavirus sweeps through the world, there are huge shifts in consumer behavior and consumption patterns. For obvious reasons, individuals are spending more and more time glued to their screens. A loss of social interaction has created what one may call a void, and online communities may be the way to fill it. …

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What Is Marketing Orchestration? | Infographic

SEO BLOG / By Good To SEO

Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on delivering standalone campaigns but on optimizing a set of related cross-channel interactions that together make up an individualized customer experience. Marketing orchestration is an elegant concept: By coordinating all the interactions your revenue team has with a customer, you provide …

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Earn Customer Loyalty: Here’s How Small Businesses Do It [Infographic]

Dreamforce, Marketing Tips, Salesforce, Sponsored / By Good To SEO

It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer at a …

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INFOGRAPHIC: Will we see an influx of remote work when social distancing is lifted?

SEO BLOG / By Good To SEO

INFOGRAPHIC: Will we see an influx of remote work when social distancing is lifted? Virtually chatting with many former office-only employees, there’s been an interesting anecdotal trend in comments, “I’m actually happier at work now.” Probing a bit more it tends to come back to a toxic office environment. From inept leadership to simply co-workers …

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Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic]

SEO BLOG / By Good To SEO

Whether you’re choosing a cover photo, an image to share, or any other social media image, it’s important to get the dimensions right.