Inform

How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A - Litmus

How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A – Litmus

Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy. DEG, a full-service …

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IPG Mediabrands starts using Nielsen’s podcast audience insights to inform media decisions

IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service, …

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pew facebook - about 3/4ths of users visit the site regularly

Social Media Demographics to Inform your Strategy in 2020

User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. As the social space is constantly changing, it’s handy to know …

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SMX replay: Create dashboards that inform and persuade

Data insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That’s why Sam Marsden, SEO and content manager at DeepCrawl, has turned to data visualization using Google’s Data Studio to help stakeholders make more informed decisions. During Marsden’s Insights session at …

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Essential (and Surprising) Social Media Statistics to Inform Your Strategy

What role do social media stats and facts play in your day-to-day? As social media marketers, we do our best to be data-informed with the decisions we make for our social media strategy at Buffer. Social media stats make a difference. Plus, you never know when you’ll need a good trivia tidbit to impress at …

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How strict privacy laws can inform a marketer’s approach to email

The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting strict and robust privacy laws on a local level. As such, more thought is being placed into what a federal privacy law would look like and just how …

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