There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of insights into how to create one, so you should be well versed on the benefits […]
5 statistics to inform your social media strategy Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kipp Bodnar is an inbound marketing strategist at HubSpot and the author, along with Jeffrey Cohen, of The B2B Social Media Book. Kipp and Jeff will be running a workshop on social media and lead generation as part of the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts I had the opportunity to discuss performance metrics and nonprofits with Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World. What Gets in the Way
As consumer attention becomes fragmented and distributed among numerous social media channels, creative production is more important and more challenging than ever before. Gone are the days when a marketer could produce a handful of standard creative variations to apply uniformly to television, print, radio and even online display formats. To hook and retain a
Why Data Should Inform Creative Production and Activation Read More »
Amid ongoing discussion about how Facebook was used to spread misinformation ahead of the 2016 U.S. Presidential Election, The Social Network continues to ramp up its efforts to improve news literacy and stop the distribution of fake (or ‘false’, as Facebook calls it) news content. In their latest measure, Facebook’s adding in a new information
