Ingredient

Amanda Topper

Mintel Tastemaker Tour: Bringing Flavor and Ingredient

Amanda Topper is the Associate Director of Foodservice Research, responsible for overseeing all of Mintel’s foodservice offerings, as well as providing insight and competitive analysis across scheduled deliverables, and client and industry presentations. October 22nd, 2019October 22nd, 2019 Earlier this month, Mintel hosted an exclusive and immersive tasting tour and flavor application session where attendees …

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Determination the crucial ingredient to TK Ranch's success

Determination the crucial ingredient to TK Ranch’s success

The challenges and hardships encountered by the pioneers in the short grass prairie of central Alberta are difficult for us in modern day agriculture to fathom. But the direct marketing storyline for Dylan and Colleen Biggs of TK Ranch near Coronation, Alta., has distinct parallels. Overcoming adversity, challenges beyond one’s control and constant change are …

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Personal Branding – The Secret Ingredient to a Brand’s Success

/ — Brew My Idea Founder Vikrant Tamhane believes Personal branding is key to furthering one’s brand; shares tips on Personal Branding Small-business owners are interesting characters. More often than not – focused, determined and super busy. While all their energies are focused on building their company. They often tend to forget to brand …

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Why Behavior Scoring is the Missing Ingredient in Your Marketing Approach

With inbound marketing becoming ever more popular in recent years, a marketer might be tempted to think broad when it comes to their approach. After all, when anyone can happen upon your brand, it means that anyone’s a potential customer, right? That’s not quite true. In fact, the number of leads that actually become customers …

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Why Blog Outsourcing Is The Secret Ingredient For Scaling Your Content

Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its fair share of horror stories, from exorbitant invoices to nonexistent communication to lackluster freelancers. Don’t let these dissuade you from making the decision to outsource, though. Content marketing has become …

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The Secret Ingredient Behind A Successful Content Strategy

congerdesign / Pixabay Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provide a predictable and methodic means of achieving results. Before jumping into the mechanics of building a successful content strategy, we need first to define what …

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The Key Ingredient of Marketing Campaign Success: Quality Data : MarketingProfs Article

Imagine you are planning a dinner for friends. You pull together your guest list and agonize over the menu. You make countless stops at various stores and markets to get the best, freshest ingredients. You want your friends to remember this meal—and your culinary skills—so you follow the recipe meticulously. Now, imagine you left your …

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A key ingredient for successful local search results

Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know about already. If they were a regular or loyal customer, they wouldn’t need to search. But that’s not entirely true. Due to the  “Google effect” or digital amnesia, consumers …

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