The New Year is often the time entrepreneurs think about updating their websites or undertaking a total redesign. You should make sure to do some careful planning before you make the first change to your site. I addressed the 9 fundamental elements you need in this post. Today, I want to expand on that with […]
Scrum is based on self-organized teams. Self-organized teams are able to evolve and adapt quicker in today’s highly complex working environments than traditional command-and-control management structures. At the same time, self-organized teams are more robust to external disturbances, are faster and more creative in problem solving as they use the full potential of the team
2 Ingredients for Self-Organization (No Recipe Possible Though) Read More »
While I am not an organizational change expert, I do have a front-row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained
Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function Read More »
1. “KISS” – keep it super simple: The ease in which customers can interact and engage with loyalty programs has heavy influence on its success/failure. For example, Walgreens’ multifunctional app sounds great, however, if it was confusing to use, and refilling prescriptions was a clunky experience, very little uptake would result. For simple and successful
A new infographic by Ice Cube Marketing points out why a landing page with a great concept and design is so important. Having a great landing page for your website communicates a lot about your business. As one of the more important lead-generating tools in digital commerce, a poorly designed page can drive your customers
The Ingredients to Great Landing Pages for Your Website Read More »
B2B marketing is harder than ever before. More tools. More technology. More competition. More customer expectations. Every B2B marketing team faces these same obstacles. Yet, some of them succeed disproportionately. Why? I partnered with my friends at Teamwork.com to figure out the answer. We conducted a series of interviews with high-performing B2B marketing
This is a great question often asked by the best bloggers within the industry. For those of you new to the world of blogging, “LP” stands for landing pages, which are often used to get visitors to opt in to a newsletter or subscription list. By having people opt-in, you are increasing the chances of
The Ingredients of High Converting Landing Pages Read More »
The internet is flooded with content. Texts, videos, images — we consume hundreds of pieces of content every day without even noticing it. But, how many of them actually hit the target? As a business, your primary goal is to get noticed, to get heard. So, if the content you create doesn’t resonate with the
How to Create Content that Actually Works? Our 5 Secret Ingredients Read More »
There’s a major problem facing the content marketing world today: oversaturation. When done properly, content marketing is a highly effective, cost-efficient, profitable marketing strategy. But it’s easy to fall behind when there are so many competitors battling it out to get more visibility in news feeds and organic search results. By some reports, only one-fourth
The 7 Ingredients All Successful Online Articles Have in Common Read More »
With the competition for attention online at an all-time high, the struggle to keep followers engaged with your company’s social channels is real, and ongoing. In addition to the smart use of visuals, businesses often turn to social media contests and promotions to stir excitement and drive activity from their audience. It’s not as easy
13 Ingredients in the Perfect Social Media Contest Read More »
