inhouse

Gartner CMO Spend Survey: Martech and agency spending down, in-house resources rise

In recent years, marketing technology has increasingly been eating up more of the CMO’s budget. This year, however, Gartner’s annual CMO survey paints a slightly different picture: martech spending is down this year with a decrease of nearly ten percent. Agency spending is also down for the fourth consecutive year. Shrinking martech investment may not …

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By 2024, Businesses Could Develop 65% of all their Applications In-house

As small businesses continue to look towards addressing growing customer needs, more small businesses are developing their own applications in-house. Whether mapping customer success stories, managing business processes or building databases, companies are looking for customized solutions. Commercially available applications can address most of the needs of small businesses. However, a process unique to a …

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Filter, a Merkle Company, Releases White Paper on New Strategies for In-House Agency Success | Business & Finance

SEATTLE–(BUSINESS WIRE)–Sep 10, 2019– Filter, an in-house agency partner to leading global brands, has published a new white paper examining the key considerations and consequences faced by an increasing number of companies looking to shift their marketing and customer experience work to in-house agencies. The Hybrid Services Model: Why Future-Forward Marketers are Taking A New …

Filter, a Merkle Company, Releases White Paper on New Strategies for In-House Agency Success | Business & Finance Read More »

Filter, a Merkle Company, Releases White Paper on New Strategies for In-House Agency Success

SEATTLE–(BUSINESS WIRE)–Sep 10, 2019– Filter, an in-house agency partner to leading global brands, has published a new white paper examining the key considerations and consequences faced by an increasing number of companies looking to shift their marketing and customer experience work to in-house agencies. The Hybrid Services Model: Why Future-Forward Marketers are Taking A New …

Filter, a Merkle Company, Releases White Paper on New Strategies for In-House Agency Success Read More »

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