initiatives

How to use agile marketing to prioritize high-value initiatives and improve productivity

We’re so caught up in the world of being busy, that we’re barely able to come up for air. Then we wonder why our marketers are burnt out, deadlines are missed and quality stinks. The best companies I’ve worked with have streamlined corporate initiatives that focus on value, which actually helps productivity. Learn how agile …

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Marketers are taking greater ownership over CX initiatives: Survey

Since 2017, there has been a significant increase in the number of marketers claiming “sole responsibility” over customer experience programs, according to Gartner’s 2019 CX Management Survey. Customer journey mapping, customer personas, voice of the customer programs, and user experience are all initiatives that have seen a shift in ownership, moving from “outside marketing” business …

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wind energy market

Wind Energy Market 2018 Strategies & Government Initiatives

The global energy scenario has been experiencing a tremendous change with shifting trends toward the adoption of green energy. Wind energy market, currently one of the most trending business verticals, is a major recipient of this change. Since ages, fossil fuels had been primarily deployed for fulfilling energy requirements, however, their usage has been leading …

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GOOGL's Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG

GOOGL’s Growing Travel Initiatives to Hurt TRIP, EXPE & BKNG

A radical shift in consumer preference has been driving demand for online travel booking sites, which enable seamless travel planning in this fast-paced world. Moreover, increasing proliferation of smartphones and Internet are aiding adoption of these sites. Per a report from TechSci Research, the global online travel booking market is expected to see a CAGR …

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How to Get C-Suite Approval for Competitive-Intelligence Initiatives

How to Get C-Suite Approval for Competitive-Intelligence Initiatives

Your 2020 planning season has likely been in high gear. Although this time of year is festive and filled with holiday parties, many product marketers, growth marketers, digital marketers, and demand generation marketers are faced with reflecting on how their year went and set the business objectives for 2020. At the same time, those same …

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