initiatives

Multi-brand digital initiatives: Thinking web system, not web site

“We need a new website.” This seemingly simple imperative begins what can be a long process of launching a company’s digital presence. But what companies need often isn’t a single big website, analogous to a corporate headquarters building, or even a fleet of distinct sites akin to separate storefronts. Like most marketing technology activities today, […]

Multi-brand digital initiatives: Thinking web system, not web site Read More »

The HOTH Is Taking Action In Supporting Local Education Initiatives & Joining In the Fight to End & Prevent Violence In the Community

SEO BLOG / Good To SEO

ST. PETERSBURG, Fla., April 19, 2019 /PRNewswire-PRWeb/ — SEO agency The HOTH is pleased to announce their Hitt’em Over the Heart charity award for January went to CASA & Suncoast Developer’s Guild. The agency’s donations to these charities helps to fight violence in the community and supports local technology-driven educational initiatives. The organization’s monthly program

The HOTH Is Taking Action In Supporting Local Education Initiatives & Joining In the Fight to End & Prevent Violence In the Community Read More »

How SEO Can Drive Your Marketing Initiatives

b2b, Consumer, Search Engine Optimization / Good To SEO

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing

How SEO Can Drive Your Marketing Initiatives Read More »

Tierra Nueva Expands Sales Organization; Adds Two Beverage Industry Veterans to Lead Edible Coffee Retail Initiatives

SEO BLOG / Good To SEO

MIAMI–(BUSINESS WIRE)–Apr 10, 2019–Tierra Nueva, the Miami-based coffee technology company majority owned by ProspEquity Partners, added two seasoned industry executives to its sales organization to execute small and large format retailer strategy. Steve Honorowski, named Tierra Nueva’s Southeast Regional Vice President, and Keith Edwards, named Tierra Nueva’s Midwest Regional Vice President, will focus on the

Tierra Nueva Expands Sales Organization; Adds Two Beverage Industry Veterans to Lead Edible Coffee Retail Initiatives Read More »

Google News Initiative’s Realtime Content Insights for publishers now live

Google News Initiative, Google: Google News / Good To SEO

The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment their audiences with a subscription strategy in mind. Two of the tools are widely

Google News Initiative’s Realtime Content Insights for publishers now live Read More »

Manufacturer center initiatives are a promising start for 2019 Google updates

SEO BLOG / Good To SEO

Earlier this month, Google revealed two new updates to the Manufacturer Center: more in-depth analytics for products; and a new “From the Manufacturer” offering. These are the first updates Google has released for the Manufacturer Center since deciding to make it more of a focus last year. New updates provide more data, greater control over

Manufacturer center initiatives are a promising start for 2019 Google updates Read More »

The Company Expected the New Hire to Carry The Water On Several New Initiatives

Humor, SEO BLOG / Good To SEO

I cannot believe I was a professional cartoonist for going on 15 years before I drew my first camel, but here he is. And in a shirt and tie no less. Being a cartoonist means you have to be able to draw not just the standard animals, but the oddball ones as well. So far

The Company Expected the New Hire to Carry The Water On Several New Initiatives Read More »

Facebook Announces New Groups Tools, Community Support Initiatives at European Summit

SEO BLOG / Good To SEO

Could Facebook groups be the new Pages? That seems to be the growing sentiment, with Facebook pushing its mission to improve person-to-person connection, and reducing the reach of Pages as a result. But then again, managing groups is a very different process – though one which could definitely help boost those engagement levels, which Facebook

Facebook Announces New Groups Tools, Community Support Initiatives at European Summit Read More »

7 great resources to inspire your agency marketing initiatives

digital marketing agency, Growing a marketing agency, SEO BLOG / Good To SEO

If you’re trying to market an agency, these 7 resources and our new ‘Marketing your Agency’ guide will help you Where do you turn to, to check your Agency’s new business framework is as comprehensive and potentially as effective as it could be? Well if you’re reading this, then Smart Insights is one of those

7 great resources to inspire your agency marketing initiatives Read More »

Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools Read More »