From the beginning of our marketing careers, we’ve had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We perceive them to be the quickest and most effective leads to convert, so we idolize them: We view them as the ultimate way to showcase all of the time …
Data and analytics provider Dun & Bradstreet has launched D&B Buyer Intent, a platform that claims to highlight when companies are ready to buy a range of B2B products and services. To do that, the system analyzes web engagements and uses natural language processing and applies a buying score that indicates customer engagement with different …
Dun & Bradstreet launches in-market audience targeting for B2B marketers Read More »
Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. You are probably aware of the most common method of audience utilization through remarketing lists for search ads (RLSA), but let’s take a look at alternative ways audiences can be leveraged to improve the quality of search traffic and increase conversions …
How to Leverage In-Market Audiences For Better Search Campaigns Read More »
Share to facebook Share to twitter Share to linkedin Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend a …
Use Search To Convert In-Market Customers This Holiday Season Read More »
Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll …
Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are …
InMarket Audiences: How to find consumers in research mode Read More »
If you’re out of the loop (or new to the biz – welcome!), in-market audiences are a relatively new addition to the paid search world. As the name suggests, they are audiences that Google/Bing deem to be in the market for a certain product, based on intent signals from their browsing history. In a nutshell, …
Automate your in-market audience bidding with this Google Ads script Read More »
Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase in a particular product or service category. Bing Ads’ algorithms take into account numerous purchase intent signals from Bing, MSN and …
Bing Ads Editor now supports in-market audiences Read More »
July 13, 2018 Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What …
Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with Customer Match, find new customers …
NEW! In-Market Audiences Debut in Search Campaigns Read More »
