inmarket

Dun & Bradstreet launches in-market audience targeting for B2B marketers

Data and analytics provider Dun & Bradstreet has launched D&B Buyer Intent, a platform that claims to highlight when companies are ready to buy a range of B2B products and services. To do that, the system analyzes web engagements and uses natural language processing and applies a buying score that indicates customer engagement with different …

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employment in market audience

How to Leverage In-Market Audiences For Better Search Campaigns

Google Ads audiences are a powerful feature that can be leveraged to optimize search campaigns. You are probably aware of the most common method of audience utilization through remarketing lists for search ads (RLSA), but let’s take a look at alternative ways audiences can be leveraged to improve the quality of search traffic and increase conversions …

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Use Search To Convert In-Market Customers This Holiday Season

Use Search To Convert In-Market Customers This Holiday Season

Share to facebook Share to twitter Share to linkedin Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers. As such, retailers have invested heavily for years in paid search – we are forecasting that retailers in the US will spend a …

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inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll …

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InMarket Audiences: How to find consumers in research mode

Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are …

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Bing Ads In-Market Audiences Targeting

July 13, 2018 Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.  These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase.  Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What …

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NEW! In-Market Audiences Debut in Search Campaigns

Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with Customer Match, find new customers …

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