Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.” He added, “they’ll …
Google originally released InMarket Audiences in 2014 for Display and YouTube. A few years later, in 2018, Google released InMarket Audiences for search, and Bing followed suit this summer. So why should marketers care? InMarket Audiences allow advertisers to find users who are currently searching for products or services similar to yours. The users are …
InMarket Audiences: How to find consumers in research mode Read More »
If you’re out of the loop (or new to the biz – welcome!), in-market audiences are a relatively new addition to the paid search world. As the name suggests, they are audiences that Google/Bing deem to be in the market for a certain product, based on intent signals from their browsing history. In a nutshell, …
Automate your in-market audience bidding with this Google Ads script Read More »
Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase in a particular product or service category. Bing Ads’ algorithms take into account numerous purchase intent signals from Bing, MSN and …
Bing Ads Editor now supports in-market audiences Read More »
July 13, 2018 Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What …
Long gone is the world of managing search campaigns with keywords alone! Today, the search marketer has almost as many tools to target their ads with different audience solutions as they do with keywords. Advertisers can target remarketing audiences within their search campaigns using RLSA, reach their current customers with Customer Match, find new customers …
NEW! In-Market Audiences Debut in Search Campaigns Read More »
