Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals […]
Bing Ads rolls out In-Market Audiences to all US advertisers Read More »
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SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook Read More »
Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Search Advertising Rik van der Kooi gave a little more color to those plans during a speech at Advertising Week in New
Bing Ads & LinkedIn graphs integration underway, more in-market audiences available Read More »
