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Search Intent: A great way to optimize your website | Marketing Matters

Search Intent: A great way to optimize your website | Marketing Matters

That’s why we believe it’s essential to understand one component that can help further improve your data collection to get high ranks on search engines — that is, search intent. Search intent is the reason why people search for a specific service, product, answer, etc. It gives you and your company additional insight into a …

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Combating a 'not in my backyard' mentality through addiction treatment marketing | Marketing Matters

Combating a ‘not in my backyard’ mentality through addiction treatment marketing | Marketing Matters

As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to effectively reach the individuals who need you the most. As a marketing agency …

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Three frequently asked questions about designing a website | Marketing Matters

Three frequently asked questions about designing a website | Marketing Matters

When considering having a website built, there are many questions you should keep in mind when interviewing possible website designers/developers. Here are three items that you should include when interviewing, yes, it’s an interview, potential designers or developers. HOW LONG WILL IT TAKE TO COMPLETE? The time it takes to build a website can vary …

Three frequently asked questions about designing a website | Marketing Matters Read More »

Will search engine optimization help get your law firm found? | Marketing Matters

Will search engine optimization help get your law firm found? | Marketing Matters

Search Engine Optimization (SEO) is a necessary process that can be frustrating, time-consuming and brings results that test your patience. When working on SEO for a law firm, this is no different. There are steps you can take, however, to help speed the process along. Continue below to discover five tips our team at InnerAction …

Will search engine optimization help get your law firm found? | Marketing Matters Read More »

What is important when building a website for your healthcare practice? | Marketing Matters

What is important when building a website for your healthcare practice? | Marketing Matters

There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem — both in …

What is important when building a website for your healthcare practice? | Marketing Matters Read More »

Why is content optimization important in your healthcare content strategy? | Marketing Matters

Why is content optimization important in your healthcare content strategy? | Marketing Matters

The healthcare industry provides care to the general public. By marketing standards, that’s a broad audience to target with written content. Content optimization is a window of opportunity to get the most out of a compelling article or blog that you create. Through this strategy, you gain the chance to write with a focused purpose …

Why is content optimization important in your healthcare content strategy? | Marketing Matters Read More »

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