The US government spends hundreds of billions of dollars every year—more than any other government in the world—to stay at the cutting edge of science and technology. And yet when an incredibly predictable crisis hit, we were caught completely flat-footed. This is a failure of modern US science policy—a policy that dates all the way […]
All professional services agencies entering the third decade of the 21st Century—from digital product agencies to marketing, public relations, and management consulting agencies or anything in between—have many responsibilities… but only one essential task. They must constantly, continually, and rapidly adapt to change and innovate. Although there are some differences in this continual reinvention—depending on
Why Innovation Must Be Your Agency’s First Priority Read More »
If you’re a marketer, you are undoubtedly familiar with the conundrum of tradeshows and conferences: Can’t live with ’em, can’t live without ’em. They’re the most expensive line item in your annual budget, so they’re the hardest to push through—but they’re also the hands-down best way to grow your list, move the needle with prospects
Marketing Events in a Post-Pandemic World: Opportunities for Innovation Read More »
Forgetting for a moment that this is coming from the same guy who famously explained in 2011 “why software is eating the world,” Andreessen, an icon of Silicon Valley, does have a point. As George Packer has written in the Atlantic, the coronavirus pandemic has revealed much of what is broken and decayed in politics and
Covid-19 has blown apart the myth of Silicon Valley innovation Read More »
If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of
Product Innovation in The Time Of COVID; ventilator supply business lessons Read More »
Innovation comes from environments where ideas can connect. So, what kind of environment does an epidemic create when it comes to spurring innovation. This is the very question a new infographic from Top Masters in Public Health Degrees developed by NowSourcing looks to answer. According to the report, ground-breaking innovations have come despite the tragic
How Epidemics Spur Innovation – Small Business Trends Read More »
Content Freshness Usefulness An introduction to the Jobs to be Done process for businesses looking to become more innovative. Jobs to Be Done Do you ever get the feeling like there is so much more opportunity for your business, but you just can’t see it? If so, then you’re going to want to take a
Read Jobs to be Done to Uncover Your Next Innovation Read More »
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Soapbox: Innovation now for a cookie-less future, logins are not the answer Read More »
The pandemic has set a new standard for the pace of change. In the past we have euphemized “overnight disruption” to mean a few months to few years for changes to unfold, which seemed fast. We live in a new world where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with. This week I am excited to announce two important research areas that are
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