Innovation

Why Innovation Must Be Your Agency's First Priority

Why Innovation Must Be Your Agency’s First Priority

All professional services agencies entering the third decade of the 21st Century—from digital product agencies to marketing, public relations, and management consulting agencies or anything in between—have many responsibilities… but only one essential task. They must constantly, continually, and rapidly adapt to change and innovate. Although there are some differences in this continual reinvention—depending on …

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Marketing Events in a Post-Pandemic World: Opportunities for Innovation

Marketing Events in a Post-Pandemic World: Opportunities for Innovation

If you’re a marketer, you are undoubtedly familiar with the conundrum of tradeshows and conferences: Can’t live with ’em, can’t live without ’em. They’re the most expensive line item in your annual budget, so they’re the hardest to push through—but they’re also the hands-down best way to grow your list, move the needle with prospects …

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Covid-19 has blown apart the myth of Silicon Valley innovation

Covid-19 has blown apart the myth of Silicon Valley innovation

Forgetting for a moment that this is coming from the same guy who famously explained in 2011 “why software is eating the world,” Andreessen, an icon of Silicon Valley, does have a point. As George Packer has written in the Atlantic, the coronavirus pandemic has revealed much of what is broken and decayed in politics and …

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Image showing Dyson Ventilator assembly

Product Innovation in The Time Of COVID; ventilator supply business lessons

If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of …

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How Epidemics Spur Innovation – Small Business Trends

Innovation comes from environments where ideas can connect. So, what kind of environment does an epidemic create when it comes to spurring innovation. This is the very question a new infographic from Top Masters in Public Health Degrees developed by NowSourcing looks to answer. According to the report, ground-breaking innovations have come despite the tragic …

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Soapbox: Innovation now for a cookie-less future, logins are not the answer

Soapbox: Innovation now for a cookie-less future, logins are not the answer – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …

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The Future of Technology And Innovation 2020

The Future of Technology And Innovation 2020

The pandemic has set a new standard for the pace of change. In the past we have euphemized “overnight disruption” to mean a few months to few years for changes to unfold, which seemed fast. We live in a new world where overnight disruption literally means overnight. This represents a radical shift in our mental model of the world, and it is something we are all coping with.  This week I am excited to announce two important research areas that are …

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Innovation Insights: What is the 5th wave of computing and how might it lead to innovation?

Innovation Insights: What is the 5th wave of computing and how might it lead to innovation?

Innovation Insights: What is the 5th wave of computing and how might it lead to innovation? | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us …

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Natasha Kumar

What’s driving innovation in India’s ice cream industry

Natasha is Mintel’s Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market. March 24th, 2020March 24th, 2020 Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate …

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Accelerating Innovation Adoption with Behavioral Economics

Accelerating Innovation Adoption with Behavioral Economics

Wednesday 25 March 2020, 3:00 am Innovation success is largely achieved by getting customers to adopt as quickly as possible. Despite businesses relentless focus on innovating new features, benefits, and solutions, they forget the #1 issue preventing the adoption of new products – changing customer behavior.  What stands in the way of adoption is the …

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