Innovation

Battling Fraud Through Innovation: Your Data Quality Depends on it

Battling Fraud Through Innovation: Your Data Quality Depends on it

Monday 25 November 2019, 7:00 am We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even …

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Voices in Innovation – Andrew Brust Interviews Sean Knapp of Ascend.IO – Gigaom

Voices in Innovation Andrew Brust Interviews Sean Knapp Guest Sean Knapp is the founder and CEO of Ascend.io. Prior to Ascend.io, Sean was a co-founder, CTO, and Chief Product Officer at Ooyala. At Ooyala Sean played key roles in raising $120M, scaling the company to 500 employees, Ooyala’s $410M acquisition, as well as Ooyala’s subsequent …

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Creativity and innovation should fuel technology choices

It’s tempting to assume that technology is the key when it comes to reaching your audience and engaging them. However, creativity and innovation trump purely technological choices. From omnichannel presence to new channel launches, these are vital ingredients to transform your marketing while ensuring that it is both objective and trackable. Creative content must be …

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