Innovation

Why is Google so bad at innovation? 44 dead products and counting…

The Google Cemetery website lists 44 dead Google products — the latest being Google+, which was discontinued in October 2018. It’s somewhat shocking to see large Google products or services suddenly abandoned despite years of work — seven years for Google+. There’s many more services that Google closed after investing a lot of engineering work …

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Spotlight: Viima Offers Businesses Software for Innovation

There’s a great idea at the forefront of every business. And it takes many ideas throughout the years to keep a business afloat. But those ideas don’t always come from the founder or CEO. Viima is a cloud-based solution designed to improve innovation by getting employees and other stakeholders involved in the brainstorming and idea …

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4 Ways to Beat Innovation Management Anxiety – How to Get Past the Fear and Find Your Next Big Idea!

The philosopher Aristotle diagnosed fear as ‘pain arising from the anticipation of evil’. Over 2000 years later, C-suite executives at major companies the world over are certainly feeling this specific pain when it comes to innovation. Many anticipate the possibility of leaping towards news heights, only to plummet down to unknown depths…. However, it doesn’t …

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Marketing Day: Email innovation, Pinterest’s new ad unit, Facebook Pixel updates

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, …

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Innovation at Scale: Using a Software Development Model for Change Management

Are you exploring ways to better integrate teams in your agency or consulting firm? Take a look at how we are approaching change management and see if using a software development approach can work for you! For some time now, Seer has extolled the virtues of “breaking down silos” with our clients: getting public relations, …

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How KLM uses social media as “R&D lab” for customer-centric innovation

At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest …

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