Developing new products and services in today’s economy requires a process of adaptive innovation—in other words, the ability to adjust to the fast-changing needs of target markets. For that reason, it begins at the edge of the business, with the people closest to the customer—or with anyone else receiving value from the company. Customers are […]
Usefulness Content Freshness In the quest for innovative products and services, many businesses are investing in fancy technology so they can create the “next big thing”. The chase for innovation is pointless if you can’t maintain for the long-term success of your business. How do you
Using an Innovation Culture to Gain The Invisible Advantage Read More »
It is an incredible time to be a product developer. Like solving problems? Enjoy being creative? Today, you do not have to start a business to launch an idea into the market. You can go the licensing route and begin receiving passive income for your creativity instead. That’s the beauty of open innovation, the increasingly
Investing in innovation might seem fairly straightforward. Whether you’re enticed by the space-age ideas of Elon Musk, or you want to play a part in seeing a cure for cancer, there are plenty of innovative companies out there to invest in. But, until now, they haven’t always been open to the general public. According to
Investing is Trending Towards Innovation Read More »
In case you’ve been living under a rock, Amazon has been in the news quite a bit lately. In large part, it’s been due to the massive acquisition of Whole Foods, which surprised many pundits, and proved that Amazon is looking to. But as my Firebrand Group team and I organized the first-ever Innovation Congress
Will the Jeff Bezos & Amazon Takeover of Whole Foods Lead to More Innovation, or Less? Read More »
Small Business Trends author and CMO at Meylah, Chaitra Vedullapalli, recently won a Women of Inspiration Award at Microsoft Inspire. The award is given to a woman who mentors other women and drives change and growth. Small Business Trends spoke to Vedullapalli about what got her nominated, her company and her plans to leverage the opportunities the Internet
Chaitra Vedullapalli Wins Innovation Award at Inspire Read More »
About this webinar Econsultancy’s Trends Webinar for April looks at emerging trends, best practice and case studies around innovation, followed by a live Q&A session with our Econsultancy analyst. This webinar is based on learnings from Econsultancy’s Innovation Best Practice Guide, due to be published in May. It is facilitated by Seán Donnelly, Senior Research
Trends Webinar: Innovation – April 2017 Read More »
Free-Photos / Pixabay At first glance, measuring innovation might seem as inexact as a Supreme Court Justice’s description of pornography: “I know it when I see it.” One of the cornerstones of my Anticipatory Organization Model is the critical need to craft an environment that fosters innovation. That’s important, but it still begs the questions:
3 Ways to Tell if a Company Values Innovation Read More »
Steffan Aquarone More reports from Steffan Aquarone › Steffan Aquarone is a UK entrepreneur in the film and technology sectors. At just 20 years of age Steff was a founding director of a Top 50 UK corporate film production company, working with accounts including Vodafone, Land Rover and American Express and executive producing more than
Innovation Best Practice Guide | Econsultancy Read More »
Every marketer has felt the pressure to drive marketing innovation. But what does that really mean for the average marketer, whose role includes a diverse range of different factors? Consider a day in the life of a marketer. You’re managing social campaigns on four different networks. You’re editing blog posts, writing blog posts, and trying
Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation? Read More »
