Innovation

Accelerating Innovation Adoption with Behavioral Economics

Accelerating Innovation Adoption with Behavioral Economics

Wednesday 25 March 2020, 3:00 am Innovation success is largely achieved by getting customers to adopt as quickly as possible. Despite businesses relentless focus on innovating new features, benefits, and solutions, they forget the #1 issue preventing the adoption of new products – changing customer behavior.  What stands in the way of adoption is the …

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The Leading Innovation Software Platforms Can Help You Capitalize on COVID-19

The Leading Innovation Software Platforms Can Help You Capitalize on COVID-19

Now is an ideal time to drive a company-wide innovation campaign. Clearly we are all experiencing massive life changes and this situation is negatively impacting nearly all businesses. As such you should launch a company-wide innovation campaign to craft new ways your firm can address these issues and reposition yourselves as a leader in overcoming …

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Governance, Risk, And Compliance Platforms Support Innovation And Are Critical In Turbulent Times

Governance, Risk, And Compliance Platforms Support Innovation And Are Critical In Turbulent Times

On March 9, we launched the update of one of our most read and anticipated reports, “The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q1 2020.” It represents at least six months of work for the lead analysts (Alla Valente and Renee Murphy) and the research director (Amy DeMartine). The 2018 version of this Wave …

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Partner With Telecom And Networking Empowerers For Tech-Driven Innovation Gains

Partner With Telecom And Networking Empowerers For Tech-Driven Innovation Gains

At the PTC’20 conference earlier this year, I hosted a session with Asian finance investment leaders on why tech-driven innovations should be prioritized to ensure your company’s future market leadership. My panelists in this session were: Carlos Katsuya, chief investment officer and head of telecom, media, and technology for Asia, Europe, and MENA regions at …

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Soapbox: The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center for many SaaS solution companies serving the local and small business industries. Many business leaders subscribe to the old adage that it costs more to win …

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How to Use Social Media and Other Innovation to Grow Your Business

How to Use Social Media and Other Innovation to Grow Your Business

How to Use Social Media and Other Innovation to Grow Your Business by Doug | February 11, 2020 Innovation is all about creative ideas, smooth operations, and better outcomes. In terms of business, innovation brings in products with improved amenities and producing different products. It performs the role of a catalyst, which helps a startup …

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Innovation Insights: How youths and adults differ in their usage and opinion of technology

Innovation Insights: How youths and adults differ in their usage and opinion of technology

Reading time: 4 mins Welcome to Innovation Insights Recently, Northstar (global market researcher) and Arm (semi-conductor company valued at £23.4 billion) have collaborated on several projects about use, perceptions and predictions for technology. These projects cover a range of topics but they all touch on one thing: innovation. Innovation in the technology industry can be… …

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