Innovation

Voices in Innovation – Andrew Brust Interviews Sean Knapp of Ascend.IO – Gigaom

Voices in Innovation Andrew Brust Interviews Sean Knapp Guest Sean Knapp is the founder and CEO of Ascend.io. Prior to Ascend.io, Sean was a co-founder, CTO, and Chief Product Officer at Ooyala. At Ooyala Sean played key roles in raising $120M, scaling the company to 500 employees, Ooyala’s $410M acquisition, as well as Ooyala’s subsequent …

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Creativity and innovation should fuel technology choices

It’s tempting to assume that technology is the key when it comes to reaching your audience and engaging them. However, creativity and innovation trump purely technological choices. From omnichannel presence to new channel launches, these are vital ingredients to transform your marketing while ensuring that it is both objective and trackable. Creative content must be …

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How to Make a More Confident, Compelling Case for Content Innovation

Did you watch this year’s Emmy awards? I slogged through it in hope of finding some inspirational messages about storytelling. I came away disappointed, save for this gem from Alex Borstein, who won best supporting actress in a comedy for her role in The Marvelous Mrs. Maisel. Alex told a brief yet poignant story of her …

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Green Lotus Launches Its Latest Innovation: Smart Site Website Builder

Bassem Ghali announces the launch of Smart Site, the latest development by Green Lotus Digital Marketing Agency, offering users the latest technology in website design in an easy to use and affordable package. TORONTO, Oct. 22, 2019 /PRNewswire-PRWeb/ — The latest innovation from Green Lotus; Smart Site is an intelligent website builder that delivers a unique, …

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How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling – Econsultancy

Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see …

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4 Reasons Why Mobile Innovation Demands a Mobile Mindset

TeroVesalainen / Pixabay If designed, developed, and delivered effectively, mobility solutions provide unparalleled convenience, speed, and ease of use. However, having a mobile mindset is a prerequisite if we want to drive growth and profitability. In its simplest and purest form, I define “mobile mindset” as a framework that enables organizations of all sizes to …

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