innovators

TrackTik CEO becomes the latest CEO at The Council of Canadian Innovators

Simon Ferragne, TrackTik Inc. CEO has earned a seat on The Council of Canadian Innovators (CCI), becoming its latest CEO to help shape the innovation agenda for Canada. In this position, Ferragne will be working on optimizing the growth of Canada’s innovation sector with over a hundred of his peers. Simon Ferragne, TrackTik Inc. CEO …

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Seven innovators of the in-store customer experience – Econsultancy

A couple of years ago I singled out Zara as an example of poor in-store customer experience. At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides to improve this, by integrating digital tech, …

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6 Inspiring Marketing Operations Process Innovators

Marketing operations is among the most challenging disciplines in the modern B2B marketing organization. A task list from one of today’s most highly effective marketing operations pros may include process innovation, data management, MarTech stack optimization and collaboration with the marketing, sales and customer success teams. While there’s little question that technology is critical to …

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GM’s Global Director Of CX Answers 4 Questions For Digital Innovators

As global director of CX strategy and enterprise experiences at General Motors, David Mingle has spent the past four years laser-focused on transforming the customer experience. “There is a lot of friction in today’s car buying process that we need to address,” said Mingle, who has held various management positions at Nissan North America, Chrome …

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