I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals. …
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
Holding a face-to-face, in-person meeting is quite often unproductive for small businesses. However, workplace collaboration apps are turning that tide by increasing ROI. Small Business Trends interviewed Bhavin Turakhia, CEO and founder of Flock for a list of 7 ways in-person meetings are a productivity drag and how to solve the problems associated with them. …
7 Reasons Why an In-Person Meeting is a Productivity Drag (and how to avoid ’em) Read More »
In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered …
How to Amplify Your In-Person Events with Lead Nurturing and Marketing Automation Read More »
Most B2B marketers take at least four days to follow-up with leads after in-person events, according to recent research from Certain. The report was based on data from a survey conducted in July 2017 among 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each …
How B2B Marketers Follow Up With Leads From In-Person Events Read More »
