insertion

SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

SEO BLOG / By

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Kochava expands into blockchain for ad insertion orders

A-From MTT, Blockchain, Channel: Martech: Advertising, Marketing Tools: General, SEO BLOG / By

New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the bandwagon. Kochava began in 2011 as a provider of attribution and other marketing analytics for mobile, and, in recent times, it has expanded into web, desktop, Xbox, Oculus VR and other channels. The Idaho-based …

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