Most online shoppers expect to make at least one-fourth of their holiday purchases on Amazon this season, according to recent research from Astound Commerce. The report was based on data from a survey conducted in September 2017 among 1,000 consumers in the United States who shop online at least four times a year and who […]
How to Beat Amazon This Holiday Season: Consumer Insight Read More »
Last Wednesday, a day removed from being announced one of Built in Boston’s Top 100 Tech Companies, WordStream hosted our first in-house Customer Insight Round Table. We invited 11 of our customers to visit our office for a day of learning and knowledge sharing. They walked into our 101 Huntington offices excited, alert, and ready
A Glimpse Inside WordStream’s First Customer Insight Round Table Read More »
Posted by randfish When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by
How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday Read More »
I am fortunate in that I get to spend a lot of time with clients on a daily basis and my current portfolio includes 86 agencies. One increasingly frequent topic of discussion at meetings is measurement, ROI and social media in particular. *For more guidance on social selling, check out our quick win, What is
Social Media Marketing – Linking Insight and ROI Read More »
The focus is on the product In the digital age, the role of a marketing manager is blurred and often comes down to online promotion. What’s the first thing that comes to mind when I say ‘digital marketing’? I bet it’s SEO, paid ads or social media campaigns. However, user acquisition is only the top
