Insights

Facebook Gaming report

Facebook Shares New Insights into Gaming Trends and Marketing Opportunities

With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out …

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Introducing boosted post insights: Compare organic and paid results

Introducing boosted post insights: Compare organic and paid results

In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller …

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BrightLocal Online Reputation Management Survey

How to Mine for Competitor Insights Using BrightLocal’s Review API – BrightLocal

When Kogneta’s Jordan Choo contacted us saying he’d created a brand-new free tool using our Reviews API (find out more about our APIs here), we just knew we had to share the results with you. Here, Jordan shares his exciting new tool designed to help you analyze your own reviews and mine competitor reviews for …

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How to Engage Consumers Now: Insights for Skincare Brands – GWI

For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal …

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digital marketing survey - work from home stats

Digital marketing during COVID-19 times: Data-driven insights

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that …

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COVID-19 Insights Leaders Roundtable: Where We've Been and Where We're Headed

COVID-19 Insights Leaders Roundtable: Where We’ve Been and Where We’re Headed

Friday 5 June 2020, 7:00 am Being a Murphy I am painfully familiar with “Murphy’s Law”, but boy oh boy has the last week or so seen that maxim playing out at an unprecedented scale at both a micro and macro level! On the micro-level that impacted us by technical issues during the recording of …

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Litmus Blog: [Ebook] How to Transform Your Email Team Into a Source of Strategic Insights

Litmus Blog: [Ebook] How to Transform Your Email Team Into a Source of Strategic Insights

The Three Pillars of Successful Email Marketing | Part 3: Perform Email delivers a consistently high ROI, but there are ways to make your efforts go even further. By moving email to the center of your marketing machine, you can turn email into an indispensable source of marketing insights that can power success across all …

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GRIT Insights Practice Deep Dive: Buzzwords

GRIT Insights Practice Deep Dive: Buzzwords

Monday 20 April 2020, 7:00 am Editor’s Note: This subsection is featured in the GRIT Insights Practice Report. The GRIT Insights Practice Report is your #1 guide to brand success in the insights industry, featuring the GRIT Future List, client perspectives, and emerging methodologies. You’ll learn what’s making strides, what trends are worth following, and where …

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