October 9, 2017 Ad copy is important in the realm of digital marketing and so is knowing how to write it effectively. What insights would be helpful to you when writing ad copy? Did you ever think to look to your data insights in order to improve the relevance of your ads? Who knew numbers […]
Data Insights and Strategies for Irresistible Ad Copy Read More »
Solving the problem of capturing and analyzing “dark data” is the business problem of the century, especially for CMOs who are increasingly accountable for generating revenue and improving business outcomes. What is dark data? It’s the unstructured data that’s all over social networks, and it’s full of valuable insights you can put to work to
Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has more than 500 million members, has an unmatched database – they have the professional and educational histories of (almost) all of those members. That sets LinkedIn apart from other
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Insights Engine Project, Instant AMP label & Google Express Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
Google test surfaces user data for publishers as part of new Insights Engine Project Read More »
Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses. “This is
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Ecommerce analytics – Smart Insights Digital Marketing Advice Read More »
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Reputation management – Smart Insights Digital Marketing Advice Read More »
Five ideas to help supercharge your marketing brief The ability to write an effective marketing communications brief can be the difference between a campaign that comes to life and generates the results you’re looking for or one that misses the mark and leaves your audience cold and indifferent. The IPA outlines three reasons why marketers
How to brief a marketing agency | Smart Insights Read More »
Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the previous sections and focused on outlining a process to build a data-driven, technology-driven marketing organization within your company. Below is a list of the previous articles for your reference: In these previous
