We’ve all educated ourselves on Expertise, Authoritativeness, and Trustworthiness (E-A-T). We’ve all debated whether it’s a ranking factor or if it’s not. And we’ve all struggled to determine whether a client is part of a Your Money or Your Life (YMYL) niche and whether we should pay attention to E-A-T when making content decisions. E-A-T […]
Why E-A-T Inspires Local Content Creation – BrightLocal Read More »
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left.” Yes, content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email. In the recent column, we covered basics of the No. 1 content marketing
Dick Maggiore: Winning content inspires audience to engage, buy – News – The Repository Read More »
How to Write Content that Inspires Action It’s tempting for marketers to focus more on content promotion than content creation. Considering many individuals judge the success of a marketing campaign based on the number of clicks, likes, shares, and views their content pieces garner, the practice of prioritizing promotion over substance is understandable. Yet, content
It’s more common than you would imagine for content writers to write content for web visitors as if they were human beings who loved to read! Writing content for your website gets a little challenging because you’re writing for two main elements: Google’s algorithm and people hunting for information, products, or services. When a person
The Secret of Writing Content That Inspires People to Act Read More »
On Tuesday, some of the UK’s leading digital experts headed back to school to inspire the future talent of the industry, and this year Econsultancy joined them. The 13th of November saw the return of BIMA’s Digital Day, an annual event inviting brands such as Vodafone, the BBC and The Football Association to invent challenges
BIMA’s Digital Day inspires young talent to pursue a career in media Read More »
The people in the front row are on their iPhone, mindlessly scrolling through their Facebook feed for the tenth time today… A few spare seats make up row two and three, but the people who have turned up are distracted. They are gazing into the distance, chatting amongst themselves, and generally disinterested in what you
How to Turn a Boring Presentation Into One That Inspires Action Read More »
A TV personality and national designer from Weatherby Lake, Missouri, was the keynote speaker Wednesday at a Small Business Summit hosted by the St. Joseph Chamber Commerce. Jennifer Bertrand, who won season three of HGTV show Design Star and now hosts Paint Over!, shared her entrepreneurship experiences and funny stories with a room full of regional
TV show winner inspires local entrepreneurs | Local News Read More »
Usefulness Content Freshness Are you tired of obstacles dictating the terms of you entrepreneurial dreams? It’s time to hack a new way to success. In “Hack the Entrepreneur: How to Stop Procrastinating, Build a Business, and Do Work That Matters”, business coach and punk rock drummer
Hack the Entrepreneur Inspires the Hard Work Business Owners Need Read More »
I see many people excited to buy blogging products and services. Some spend money freely and easily to accelerate their blogging success. A portion of folks though have problems spending money on premium products and services to become a successful blogger. These bloggers would rather not spend money, adding years to their learning curve. If
1 Analogy That Inspires You To Buy Blogging Products Read More »
