The 20 Keys to Creating an Inspiring Brand Story
Developing your brand story can play a key role in your wider marketing effort – here are some tips. Source link
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Inspiring
19 Powerfully Inspiring Martin Luther King Jr. Quotes
While Martin Luther King Jr.’s birthday was actually on January 15th, the official observance and federal holiday is today. Regardless of which day you choose to celebrate this great man, it’s a time to consider the remarkably powerful impact he had on the course of our nation’s history. Martin Luther King Jr. was a brilliant
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8 Inspiring Content Marketing Examples
People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants, so to
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5 Inspiring Books That Will Add Some Happiness and Wisdom to Your Life
There is a an insidious lie that western culture has propagated. It has been around for centuries and it has removed the joy of life for many. It has been woven into our mindset and told to us by many parents and friends. It’s time to rethink this myth and tell a better story. That
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4 Inspiring Sites Wicca Bloggers Can Learn from in 2019
As digital marketing professionals, we all know about the benefits of keeping a blog. It’s a proven fact that B2B companies that maintain a blog get more leads than companies that don’t. Plus, with everyone having access to the internet, experts believe that a company blog can yield more long-term ROI than most traditional marketing
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7 inspiring email templates – Search Engine Land
Email allows marketers to reach their buyers at the scale of their business, and forms a critical part of how marketers create the personalized experience that buyers demand. Integral to both campaigns and 1-to-1 communications, email is a main vehicle for sharing content, product information, and education with your customers. While there are a lot
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3 inspiring campaigns that remind brands to be human during the holidays
We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently become more important with consumer trust at a historic low. This development makes trust a vital trait for brands to build—more than one in three consumers
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28 inspiring mobile marketing quotes
Wendy Clark, former SVP at Coca-Cola and now CEO at DDB Worldwide, famously said, “If your plans don’t include mobile, your plans are not finished.” These words are so ingrained in internet history (and articles, presentations and quote round-ups) that I can’t seem to pinpoint when or where she actually said them. Nevertheless, they’re wise
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6 Inspiring Marketing Operations Process Innovators
Marketing operations is among the most challenging disciplines in the modern B2B marketing organization. A task list from one of today’s most highly effective marketing operations pros may include process innovation, data management, MarTech stack optimization and collaboration with the marketing, sales and customer success teams. While there’s little question that technology is critical to
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10 inspiring digital marketing campaigns from Coca-Cola
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
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