Instagrammable

The Rise of Instagrammable Products

Millennials’ preferences and behaviors have long been leveraged as signposts for companies’ digital marketing strategies. Recently, however, businesses advertising on social media have stepped up their millennial-oriented merchandising game by developing whole lines of so-called “Instagrammable products”. Put in simple terms, Instagrammable products are products that are aesthetically pleasing and created specifically to be photographed …

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