Instagram has a new effect for videos that could end up being one of its best original features since the Boomerang. Those dramatic zooms you may see users adding to videos manually can now be done automatically, thanks to a new feature called ‘Superzoom.’ When getting ready to record a video, right next to the […]
Instagram’s Superzoom Could be the Next Boomerang Read More »
Last week, Instagram rolled out another great feature: Go Live With A Friend. This new option enables you to broadcast in collaboration with someone else, which opens up a whole new world for Instagram Live videos. In this post, I’ll give you five ideas on how you can use Instagram’s Live with a friend option
5 Ways to Use Instagram’s New ‘Go Live with a Friend’ Feature for Your Business Read More »
Just a few months ago, Facebook added the ‘app install’ objective to Instagram Stories’ ads. In a world of shrinking attention spans and in-the-moment content, Instagram Stories ads present app advertisers a unique opportunity to extend their user acquisition efforts. That opportunity, however, comes with a whole new set of expectations and rules. After running Instagram
4 Tips to get up to 37% better CPIs with Instagram’s Story app install ads Read More »
Instagram has announced an update to their call to action buttons on promoted posts, which will see Instagram ads become a little more subtle – a change that may help them push more ads into user feeds. Last September, Instagram rolled out an update to their ad CTA buttons which saw the action prompt turn
Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds Read More »
It’s been a while since we’ve heard anything more on Instagram’s shopping tags, their coming eCommerce addition which would enable businesses to add information and price tags to products featured in their posts. The tags themselves are still in development, but more businesses will soon have access to a version of the tool via an expanded
Instagram’s Adding New Shopify Tags to Enable In-Stream Purchases Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Here’s an interesting consideration for Instagram marketers – some users have reported seeing tests of a new grid layout in the app which displays posts four columns wide, instead of the current three. Here are the two layout variants side-by-side for context. The test format (left) and current To the average user, the change probably
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare Read More »
Here’s a quick one – Instagram is starting to let some users post images to Stories from the last week, as opposed to limiting access to content created within the last 24 hours. Image, and jacket, via Corey Kindberg In line with Snapchat’s functionality, Instagram has thus far focused on keeping Stories as fresh and
Instagram’s Extending the Threshold for Stories Content to the Last Week Read More »
Instagram’s rolling out some new moderation tools which will use machine learning to detect not only offensive language and spam, but also, comments that are considered discouraging for other users. As explained by Instagram: “Many of you have told us that toxic comments discourage you from enjoying Instagram and expressing yourself freely. To help, we’ve
Instagram’s Rolling Out New Tools to Remove ‘Toxic Comments’ Read More »
