InStore

5 ways retailers can use digital to drive in-store footfall

Multichannel and Omnichannel strategy /

Digital tactics can be a boon for bricks and mortar retailers Within many multichannel retailers, digital teams work primarily to ecommerce KPIS – traffic, conversion, units per order, unit value and so on. As a consequence, digital activity that might benefit the physical store estate is often deprioritised or completely ignored. However, digital marketing presents […]

5 ways retailers can use digital to drive in-store footfall Read More »

Google adding features for advertisers to promote deals, drive in-store purchases

SEO BLOG /

The same week, Amazon announced Prime Day will extend two full days, for the first time, Google is announcing new updates for retailers and emphasizing that consumers are “on the lookout for deals year-round.” Some of these announcements were shared or hinted at during Google Marketing Live last month. Here’s the rundown of what’s available

Google adding features for advertisers to promote deals, drive in-store purchases Read More »

The Keys to ‘Buy Online, Pick Up In-Store’

conversion /

Leading omnichannel retailers are perfecting the experience of buying online and picking up in-store. Walmart, for example, is experimenting with a dedicated drive-up and parking for online customers. Source: Walmart. The emergence of buying online and picking up in store as well as in-store returns for online purchases is driving consumer shopping expectations. But less

The Keys to ‘Buy Online, Pick Up In-Store’ Read More »

Seven innovators of the in-store customer experience – Econsultancy

customer experience, Disney, lush, Made.com, Virgin Holidays /

A couple of years ago I singled out Zara as an example of poor in-store customer experience. At the time, the retailer’s combination of confusing layout, limited changing rooms, and lack of staff often made shopping in-store less than enjoyable. Since then, however, Zara has made big strides to improve this, by integrating digital tech,

Seven innovators of the in-store customer experience – Econsultancy Read More »

A day in the life of… product manager for Sainsbury’s Argos in-store digital channels

Argos, in-store, Multichannel, sainsburys /

We get some great insight into multichannel retail this week, as our interviewee is Will Townsend, senior product manager at Sainsbury’s Argos, focusing on in-store digital channels. Will was part of the team which won the ‘Tech team of the year’ at the Retail Week Tech awards in 2018. Good creds indeed. (Remember, if you’re

A day in the life of… product manager for Sainsbury’s Argos in-store digital channels Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com