Insurance

How the Pandemic Could Impact Your Small Business Insurance Risk

Many small businesses need to change their business models. COVID- 19 is the reason. That’s left owners open to liability.  Some don’t have the right insurance. Bold Penguin, matches SMBs with insurance companies. They’ve seen a four-fold spike in inquiries for business interruption coverage since February. Pandemic Risk Management for Small Business Small Business Trends …

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Chart showing buyers by region.

Persona spotlight: the modern insurance buyer

As the insurance industry continues to embrace technology, insurance companies are feeling the pressure to create more consumer-friendly, simpler and convenient solutions.  This is at a time when consumer expectations are increasingly centering around personalization, transparency and speed. As such, it’s never been more important to understand the end user to stay relevant in today’s …

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Benefits of Having a Health Insurance

It is often said that our health is our wealth. We take all possible measures to protect this wealth of ours, but we don’t know when a calamity might strike us, and we would end up in a hospital. The Importance of Health Insurance Medical expenses can be much more expensive than we expect. The …

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Co-op Insurance to target in-the-market consumers using Sky AdSmart

Co-op Insurance is using Sky’s addressable TV AdSmart platform for the first time, with a six-week direct-response campaign aimed at drivers whose policies are up for renewal. Using Dentsu Aegis Network’s M1 data marketing platform, Co-op was able to identify a number of test regions in the UK and match it with data on insurance …

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5 Effective Digital Marketing Tips For Insurance Companies

5 Effective Digital Marketing Tips For Insurance Companies The modern methodology of Insurance system can be traced back to the 17th Century however the insurance on its own is as old as 800 BC. In the last few decades, the decision-making process preferred by the customers has changed dramatically. Since the launch of the internet, …

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12 Things Startups Should Consider When Buying Health Insurance

As your small business grows, you may find that you want, or need, to offer insurance coverage, such as medical, dental or vision, to your employees. Offering these benefits can help attract and retain top talent, but it’s also a big investment that should not be taken lightly. To find out more about what businesses …

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