Insurance

Rory Angold, Former Zurich Finance & Insurance Executive, Discusses Automotive Marketing and Micro-Moments

Marketing expertise in the automotive industry has fallen behind the times. Automotive industry expert Rory Angold, former Zurich finance & insurance executive discusses how your business can get ahead by implementing micro-moment advertising, including SEO marketing and campaigns through email and social media. What are Micro-Moments? For consumers, the immediacy of demand for information means that the first […]

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Prudential to buy Seattle-area insurance tech startup Assurance for $2.35B – GeekWire

Acquisition, assurance, Insurance, prudential, startups, Technology NEWS / Good To SEO

Assurance CEO and founder Michael Rowell. (Business Wire Photo) Prudential Financial agreed to acquire Seattle-area startup Assurance IQ for $2.35 billion, the companies announced Thursday. The acquisition will fold a tech-focused insurance seller into the financial services giant, allowing Prudential to reach more customers online. Based in Bellevue, Wash., Assurance sells a variety of insurance

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QuickBooks Payroll Adds Health Insurance for Small Businesses

Employment / Good To SEO

Healthcare is one of the biggest challenges small business owners face. And according to a report by eHealth, 80% of owners worry about the cost. But even with this worry, owners want to do right by their employees and provide healthcare. Simplifying the process is one way of getting more owners to purchase insurance for

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Tesla rolls out electric vehicle insurance in California

Business, california, category-/Autos & Vehicles/Motor Vehicles (By Type)/Hybrid & Alternative Vehicles, Commerce, electric vehicle, Entrepreneur, Mobile, Technology NEWS, tesla, Transportation / Good To SEO

(Reuters) — Tesla said on Wednesday it was launching an insurance service designed to give drivers in California, its biggest market, lower rates because of safety features on its electric vehicles. Chief Executive Elon Musk has been one of the strongest proponents of the idea that car insurance rates should plummet as driver-assist and self-driving

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How insurance companies are fueling a rise in ransomware attacks

Biz & IT, pro publica, ransomware, Technology NEWS, Uncategorized / Good To SEO

Enlarge / Lloyd’s of London. On June 24, the mayor and council of Lake City, Fla., gathered in an emergency session to decide how to resolve a ransomware attack that had locked the city’s computer files for the preceding fortnight. Following the Pledge of Allegiance, Mayor Stephen Witt led an invocation. “Our heavenly father,” Witt

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Build Insurance Customer Loyalty with Marketing Automation

Corporate / Good To SEO

Any insurance marketer who’s been at it for a while understands that attracting customers and selling insurance is hard. With over 6,000 insurance businesses in the U.S. alone, consumers have more than enough options to choose from, and there are plenty of resources available to help them find the best deal (1). For your insurance

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Health Insurance Acronyms for Small Business Owners

Small Business Operations / Good To SEO

Many health insurance acronyms float around these days. In the past, people counted on essentially two health care options. They included traditional group health insurance and, for seniors, Medicare. Today, you’ll find a number of health care options. Some of which specifically limit themselves to small businesses. The array of options may confuse you because

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53% of the Self Employed Don’t Think They Need Insurance

Employment / Good To SEO

When you run a business, your risk exposure increases. If you are self-employed, the outcome of these risks can have serious repercussions. Insurance for Self-Employed Folks A survey from Qdos reveals more than half or 53% of those who are self-employed don’t think they need insurance. Even though there is a difference between thinking you

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Hire freelancers at your blog or website? Then you need insurance!

Blogging Basics / Good To SEO

Mark Zeni If you have a contractor business then you might find that you can be working on a new thing every day whether it is a big or small project, on sites or in client’s homes. Since there are many different jobs that you can be performing, it is important to have insurance put

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How Insurance Companies Can Use Social Media to Build Brand Awareness

Digital Marketing / Good To SEO

How Insurance Companies Can Use Social Media to Build Brand Awareness Increase brand awareness text on screen. Advertising and marketing concept. While most industries have been quick to jump on the social media bandwagon, insurance companies have been more reluctant to dive in. After all, social media can be a challenging platform for insurance companies

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