insurers

Global insurers face quiet strain from hacker ransom demands

NEW YORK (Reuters) – Global insurers that cover cyberattacks are facing more claims related to ransom-demanding hackers who cripple businesses’ technology systems, and only stop after receiving substantial payments. These hackers use malicious programs known as ransomware to take down systems controlling everything from supply chains to payments to manufacturing. The hackers have grown more […]

Benefits of Marketing Automation for Insurers

Financial Services Industry, Insurance, Lead Conversion, list segmentation, marketing automation, marketing personalization / Good To SEO

Every industry has its own marketing best practices and challenges to overcome, which continue to evolve to keep pace with the digital landscape and customer journey expectations. The insurance industry is no different, as marketers are tasked with appealing to a wide range of demographics – providing valuable content that resonates with prospects and policyholders

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