Integrate

Why should you integrate influencer marketing into your strategy?

What is influencer marketing and how can it benefit your company? Back in October, Onalytica published a white paper appropriately named ‘The Definitive Practical Guide to Influencer Relationship Management’. The white paper defines what influencer relationship management is and practically, how you can make it work. Influencer marketing is often mistaken for what we refer […]

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How to Integrate Social Media Into Your Tradeshow Strategy [Infographic] | Social Media Today

Tradeshows play a key part it pretty much all industries, and these days, social media plays a significant part in the promotion and participation in trade events. So how can you optimize your use of social to boost your tradeshows? First, you need to figure out what outcome you’re looking to achieve from those attending

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3 Ways to Integrate Products You Sell with Content You Publish

There is a subtle art to content marketing, to balance the need to sell products while offering audience-centric, helpful information. The value of that content must take precedence over short-term product sales for it to attract, engage, and retain potential customers. Content marketing purists might even argue that new businesses should start as publishers and

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It’s Showtime: How to Integrate Social Media into Your Tradeshow Strategy

Tradeshows and events play a significant role in the marketing mix of many businesses, providing a hands-on opportunity to knowledge-share, network, and showcase your brand’s latest and greatest / best and brightest. A great example of this is, of course, the buzz Twitter generated from its launch during South By Southwest way back in 2007, but fast-forward ten

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Integrate the Webinar into Business Communication and Marketing Strategy

No more seminars on the other side of the world that require an enormous investment of time and money! Today, conferences are digitizing and with the webinar, organizing one has become easier than ever before. What Is The Webinar? The webinar is an abbreviation of web and seminar. More than just a digital conference, it

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3 Tips to Successfully Integrate Your Paid and Organic Social Media

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. But the path isn’t smooth or simple. All too often, marketing teams are drawn to paid or organic social media strategies based on past successes

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How to Market Your Knowledge and Integrate Content Creation with Outreach and Relationship Building

Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche

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