integrated

Integrated Marketing Strategy 101 – Social Media Explorer

CMO, global brands, Grant Johnson, integrated marketing strategy, Kofax, Movers & Makers, SEO BLOG, Social media marketing / Good To SEO

Integrated Marketing Strategy 101 If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in 2015. The automation software company suddenly had to coordinate Lexmark’s worldwide groups to develop an integrated […]

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Why You Need an Integrated Digital Marketing and Social Media Plan [Podcast]

SEO BLOG / Good To SEO

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online in order to inspire and attract their ideal customers. In addition to this, they also need to continue to keep communities engaged, and ensure they’re servicing their customers when, where and how they want to communicate. No doubt the demands to build

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What is integrated marketing communications?

Always-on communications, Integrated marketing communications, SEO BLOG / Good To SEO

A manifesto and ten point checklist for delivering more relevant online and offline communications To gain the best results from integrated marketing communications needs deep understanding of the multiple touchpoints that a brand has with its prospects and customers on its own sites, partner sites digital and traditional media defining paid, owned and earned media.

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Infleuncer marketing integration and maturity

B2B Influencer marketing – how integrated is it?

Influencer outreach, Micro-influencers, Online PR outreach, SEO BLOG / Good To SEO

Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report from Traackr reviewing integration of influencer marketing. Their new report specifically considers influencer marketing in

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