Integrity

Confirm the integrity of your data

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, intense competitive pressure, and lightening-speed product innovation, the sheer volume of data that must be analyzed and the decisions that must be made demand a more evolved approach to attribution and …

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Why The Integrity Of Your Brand Is At Risk Of Being Destroyed

How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue …

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Warren Buffett Says Integrity Is the Most Important Trait to Hire For. Ask These 12 Questions to Find It

Billionaire Warren Buffett, chairman and CEO of Berkshire Hathaway, has lived by a set of awe-inspiring values and principles that has led to unbelievable success. So whenever he imparts his wisdom, you want to tune in. As it relates to hiring the right people for your company, he said: Somebody once said that in looking for …

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How to increase database integrity to crush your 2018 targets

Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data. We know prospect, customer and account data is essential fuel for sales and marketing demand, pipeline …

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