Everywhere you look, artificial intelligence is being touted as a solution for just about all digital aspects of businesses. It seems like AI is even the answer to some questions we aren’t asking (AKA, solving problems we don’t have). Marketing is not immune to this push for AI. Quite the opposite, actually. Trade publications are […]
AI in B2B Marketing: Human vs. Martech Intelligence Read More »
Social media concept, Asian woman hand using mobile phone to check social network application with … [+] number of Like, Love, comment, people and fovorite icon at desk beside glass in coffee shop Getty Social engagement for the average U.S. brand increased 5% in 2019, fueled by double-digit growth on Instagram and Twitter, and once
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When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously.
How Market Intelligence Will Make Your Marketing Team More Agile Read More »
In the United States alone, there are roughly 38,000 patents containing the terms artificial intelligence or machine learning (excluding overlap terms). Of all the fields where artificial intelligence (AI) is promising, healthcare seems to be essential. This is because healthcare systems are plagued with problems of staff shortages, ineffective treatments, and increased patient loads and
4 Key Applications for Artificial Intelligence in Healthcare Read More »
Our technology continues to advance in many different ways, not the least of which being our successes with artificial intelligence, or AI. With AI, we’ve managed to become faster, smarter, more efficient and even safer. With the 2020s finally here, we’ve reached an era that science-fiction writers have been fantasizing about for centuries. And with
Artificial Intelligence Technology Set to Grow Over the Next Decade Read More »
In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional, you already understand how important customer relationships are,
3 Ways Artificial Intelligence Makes B2B Marketing More Efficient Read More »
Do you have a comprehensive view of your ecosystem? Meaning, do you know your market, customers, competitors, suppliers, trends and more? One way you can have this 360-degree view is with competitive intelligence (CI). And according to the Crayon 2020 State of Competitive Intelligence Report, a whopping 94% of businesses are investing in CI. The
94% of Businesses Investing in Competitive Intelligence Read More »
Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the
7 Business Intelligence Trends You Can’t Ignore in 2020 Read More »
What are you trying to achieve out of your competitive intelligence program? When you’re in a crowded market or you’re the market leader, it can feel like you have a million priorities. Getting wrapped up in a big project or a million little tasks that-need-to-get-done-or-the-sky-is-going-to-fall… is a real feeling. However, for product marketers, competitive intel
How to Define Competitive Intelligence Priorities Read More »
At Adobe’s annual MAX creativity conference, the company made multiple announcements across its Creative Cloud portfolio that are designed to create incremental improvements to creative processes. When you scale this across hundreds of creators and thousands of tasks, the improvements add up. Check out the full analysis from myself and Forrester VP and research director
