Intelligence

Digital Intelligence Briefing: 2017 Digital Trends in Retail

SEO BLOG /

The 2017 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organizations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalization. The research, conducted […]

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Artifical Intelligence

3 Ways Artificial Intelligence Will Affect Marketing in 2017

Artificial Intelligence (AI) for marketing, Managing marketing technology, SEO BLOG /

Are you embracing AI to improve your ad campaigns? Throughout the last year, artificial intelligence (AI) and its multitude of uses for marketing have become more and more obvious.  While many brands were hesitant to explore the plethora of benefits it offers, 2017 is seeing brands dipping their toes into the AI waters, ready to embrace

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Digital Intelligence Briefing: 2017 Digital Trends in B2B

SEO BLOG /

The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar ‘B2B lags behind B2C’ adage, is showing maturity in terms of prioritization of digital strategy. A lack of capabilities in key areas holds back

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Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector

SEO BLOG /

The 2017 Digital Trends in the Technology Sector report demonstrates that organizations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviors, putting the customer first rather than the product. The research, conducted by Econsultancy in partnership with Adobe, is based on a sample of

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Digital Intelligence Briefing: 2017 Digital Trends in South Africa

SEO BLOG /

Your name We like to be personal when we contact you. Your work Knowing where you work and what your role is means less noise. Country Please select a country…AfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua And BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaireBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, the Democratic Republic of theCook IslandsCosta

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The Artificial Intelligence Impact: Friend or Foe to Marketing?

adaptive journeys, Artificial Intelligence, marketing AI, marketing artificial intelligence, marketing automation, SEO BLOG /

The era of Artificial Intelligence (AI) is upon us. More and more, computer systems will become able to perform tasks that previously required human intelligence, such as decision making, visual perception, and speech and language recognition. Marketing, like most other fields, will feel AI’s impact in several areas, including database marketing techniques, search queries and

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Artificial Intelligence – Driving Factor in the Growth of Multiple Sectors

search engine optimization for dummies, SEO BLOG /

In the recent few years, it has been observed that the capability of conventional growth drivers viz. capital investment and labor have been ineffective in propelling economic growth. These traditional growth boosters are losing their aura in the process of trying hard to sustain the continuous ascend towards success, witnessed in the yesteryears in most

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Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment

SEO BLOG /

The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The research, conducted by Econsultancy in partnership with Adobe, is based on a sample of more than 550 media and entertainment industry respondents

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Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma

SEO BLOG /

The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely

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